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Celebrity Big Brother: Kya Scene Hai!

A bunch of has-beens trying to give their sorry careers a kick up its backside so they can give it a much needed boost if they were to be rescued from oblivion - this is the state of the inmates (so they seem to me!) that take part in reality shows like 'I'm a Celebrity, Get Me Out Here!' and its evil twin 'Celebrity Big Brother'. Most times, you never recognise any of the so-called celebs, save for the presenters and ratings generally plummet after the opening night. [Aside: Channel 4 must have paid the people bucketloads of money to stand outside the BB house and scream their guts out - I really cannot imagine any other way by which so many honest folks could be persuaded to stand in the cold in Herefordshire day and night and exhibit their lung capacity.]

This year is no exception - two former so-called singers from two bands best forgotten, an ageing filmmaker no one knows, a cheat beauty who slept with one of the judges to win the Miss Great Britain crown and couple of Americans were all part of the lineup - joining them soon enough was 'Big Brother's First Family' (as host Davina McCall pronounced them!) - former regular show inmate, loudmouth Jade Goody, her mouthy boyfriend and lesbian mum. In order to spice things up, they threw in our Shilpa Shetty in. In the beginning, it was said that she would be urged to flirt with the male inmates and be involved in a romantic situation. When fewer and fewer people turned in, they decided to ditch the softy-softy approach and pull in the ratings by pitting the catty Danielle, intelligently-challenged Jade and looking-for-an-excuse-to-release-a-single Jo O'Mara against la Shetty. Shetty was coming across as this beautiful, composed character and what more could incense a trio of thickos than that?

So they have been goading her, calling her names, Danielle showing her knowledge of geography by commenting something about China and India and ‘I am so dumb I can’t even spell my own name’ Jade carrying on in her trademark style. Their biggest advantage is that to a non-English person, they are virtually ununderstandable - they could be prattling in Yiddish, for all Shilpa knows, so strong is their accent. Maybe that's why la Shetty has taken to simply bawling her eyes out, waving the white flag at every opportunity and sobbing on Cleo's shoulders. But she showed everyone that underneath it all, she has some sharp claws when she shut Jade up with a well-aimed 'Your only claim to fame is this show. What does that say?'

This issue is seriously getting out of hand, with House of Commons entering the picture for some strange reason. Even Gordon Brown, gallivanting about in India, has commented on this ,Third world debt, greenhouse effect, inter-country relations, Iraq etc, aside. The only sane voice in the middle of all the brouhaha seems to be Shilpa’s mum, who's reported to have said, "I hope that she will be able to handle the situation. It is a game and there is a life beyond that. I understand her emotions but I really hope that she is not going to get too affected by this treatment that is being meted out to her." Well said, mum!

The only ones to come out of this laughing is Channel 4. From the brink of disaster, by means of some canny tactics, they've made their show the talk of the town - sponsors threatening to pull out, Ofcom's investigation, hue & cry about racism all translates into ratings; ratings that are slowly going through the roof. Welcome to the new era of 'anything goes' - where ratings is the only thing that matters and target ratings would be achieved by hook or by crook.

Posted by DesiGirl 7:49 pm  

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